How Google Recognizes Quality Content
For business growth, marketing experts have told the importance of an online content strategy that is built around high-quality content. To get long-term marketing success one can publish, create, and distribute content that converts. Seeing how important content marketing is for the growth of your brand, most businesses have set out to make a content marketing strategy that is based on different factors to measure the quality of content. High-quality content includes reliability, workout, and overall value. Quality content is guided by the E-A-T principle. This principle stands for,
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Expertise
The deep knowledge that a writer possess about a specific topic.
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Authoritativeness
It tells if the knowledge shared by the writer is reliable or not.
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Trustworthiness
This describes if the writer and the idea on which content is written can be trusted or not.
While discussing the subject of high-quality content for SEO, Google’s John Mueller stated a good definition of high-quality content that was different from the usual.
“It’s just not the text of your articles when it comes to the quality of content” Mueller also explains that high-quality content is the quality of your overall website that includes the whole layout or design of your website. To design and build your website, you can take the services of our website design agency.
Now the question arises what does quality content mean?
When will look at the definition of Google then it is clear that it is the quality of your website content that grabs the traffic. Now we are going to explain what high-quality content means and how to write good website content as part of online content strategy and SEO.
For many years, most of business owners and quality content writing service professionals were only focused on the idea that high-quality content is based on certain text attributes. These qualities described what quality content for SEO should look like to perform well on result pages. These qualities include,
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Readability
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Word count
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Grammar and spelling
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Action ability
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Ability to address user research
The primary guide for high-quality content was these qualities. Google ranks the content in the context of user experience (UX) and the quality of content is based on the quality of the website overall. For this matter, you can also hire an SEO expert so that your website is always optimized for user experience.
Why Does The Definition Of High-quality Content By Google Matter?
Looking at the quality content meaning from Google’s eyes changes the way we look at quality content and our online content strategy will be changed as a whole. Instead of only writing good website content Google’s definition forces the content writers to write according to user experience or user research. So instead of focusing your efforts on SEO keyword research and quality blogs, you should equally pay attention to how it relates to your users. For the UX(User experience) design of your website, you should contact UX Design expert Scottsdale. Our team can help you in creating a good website.
Characteristics of High-Quality Content
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Thoroughly Researched
The E-A-T principle still matters in high-quality content writing and it is reflected in the research that you do because it is the research that you do as it helps in identifying deep knowledge you are capable to share with your users. Whenever you are writing about a specific topic, make sure that you are taking data from trustworthy sources. For your content, you must use the current or most up-to-date studies. This thing helps if you are writing from your own experiences or your perspective on a topic.
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Optimized For User Experience UX
You can use an attractive typing style to make your content easy to read. Improve the page load speed. You can also take professional help to optimize your websites for UX (user experience). Our agency also helps clients in optimizing their websites.
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It’s Readable
To make your content scannable, you can separate text into chunks. To give the proper information, use appropriate subheadings. To support your data, you should also add visuals. Use simple words.
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It Answers Search Intention
There should be high SEO keyword research so that the content matches the intention of the user.
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It’s Highly Formatted
Qualities of highly formatted content are,
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Use bullet points to highlight that text where the other sequence is not important.
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You should use creative bold and capital letters to make a point important.
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To highlight sequence, there should be an ordered list.
Do you need help in maximizing the benefits of high-quality content with SEO; we are a technical agency that can bring you closer to your goals in optimizing your content. We are offering content marketing to help you out. Our User Experience UX design services can help you in improving your experience on SERPs (Search Engine Research Pages).
